Yes, I know it has nothing to do with art but I was young at the time and my girlfriend and I had just moved to St. Petersburg from a small town, so I jumped at every opportunity. Working in a car factory seemed exciting to me, I was interested in understanding the processes behind the production of such a complex product as a car. Later, this experience was useful to me when I started working as an industrial designer, I better understood the logic and production pipeline.

Throughout that time, I explored all feasible means of generating income, including creating t-shirt designs, tattoos, illustrations, website interface elements, and other endeavors, while also receiving private painting lessons from a renowned artist based in St. Petersburg.

My initial job experience was the first time I earned a salary for something that I had always considered as fun; I spent my days drawing, designing toys, and creating scenarios for games. I honed my skills with graphic design tools as I developed new packaging designs daily, and this position also introduced me to mass production technologies, which I found incredibly fascinating.

During this job, I was responsible for designing accessories for the 2014 Winter Olympic Games in Sochi, Russia. This involved creating layouts and drawings that adhered to established templates and design standards, collaborating with a team of designers to ensure that our products and packaging met all Olympic brand guidelines, and recommending techniques, methods, and media that would achieve the desired visual effects. Additionally, I worked closely with engineers to deliver high-quality final products and gained extensive knowledge about mass production of soft goods.

Following the 2014 Olympic Games, our company shifted its focus to the production of accessories and wearable electronics, which led to my promotion to the position of senior designer.

In this role, my key responsibilities included:

• Traveling to retailers and trade shows to evaluate and analyze market trends.
• Overseeing the entire process of creating pack/bag lines, from design through delivery, including prototypes, salesman samples, and bulk production.
• Collaborating with suppliers and vendors to source and develop new materials, fabrics, printing techniques, and treatments.
• Creating technical/blueprint CAD packages and designing prints and patterns for application on soft goods and accessories.
• Reviewing and revising all samples and managing projects from brief to fulfilment.
• Utilizing a variety of media, including photography, to create final artwork and original designs and layouts for brochures, product catalogs, custom branding, product displays, signage, logos, and other collateral as needed.
• Designing, writing, and implementing web pages for e-commerce websites.
• Collaborating with clients requesting graphic design or layout work to develop, suggest, or modify ideas.
• Managing multiple projects simultaneously and ensuring that agreed project timelines are met.
• Staying up to date with new software and industry trends.

Combining my experience in manufacturing almost anything and my love for art, I landed a job at a sculpture park in Switzerland where I was offered to head the production. My responsibilities included manufacturing art objects based on sketches or ideas from other artists, as well as managing logistics and the full production cycle. Additionally, this job marked my debut as a sculptor, with my first outdoor sculpture, D1000, being exhibited in the park.

Created number of sculptures, paintings, indoor and outdoor art installations.
Participated in festivals and exhibitions around the globe. Under other people's names.

Throughout my career, I have participated in numerous group and solo exhibitions worldwide, as well as in prestigious art fairs and festivals such as Burning Man.
My track record includes collaborations with brands and partnerships with charitable foundations.
Today, I combine my skills as a digital and traditional artist and feel equally confident in both worlds - virtual and physical.
Over the past few years, I have become one of the most successful and recognizable artists in my homeland, thanks to which I was granted a US visa for extraordinary talented individuals and can legally work in creative fields in the USA.

In 2014, while I was working in China designing wearable electronics, including smartwatches and heart rate monitors, I came up with a concept where a person could mine cryptocurrency through physical activity. The mechanics were simple - the watch would track active heart rate metrics and reward tokens based on a set coefficient. Like most ideas, I just recorded it in my notes and put it aside for better times because I am not a programmer and there were no IT specialists in my environment.
In 2022, there was a boom in move-to-earn apps and I remembered my idea and decided to implement it. Firstly, because I was convinced that this was a working mechanism, and secondly, because I saw a lot of advantages in my model over existing projects that simply copied each other's common GPS data tracking mechanics. This meant that such projects would not be in great demand among people who engage in sports in fitness clubs, as well as among residents of cold or, conversely, too hot countries or countries where sharing GPS data is prohibited.
Fortunately, there are a huge number of IT specialists of different levels in Armenia now, we assembled a team and together created the MOOW app, which is currently in closed alpha testing and will be released in the second quarter of 2023.
In MOOW, I oversee the art direction, am responsible for the visual style and identity, and select artists for collaborations, as our app has a very strong art component in addition to sports and finance.