03.2022 - Present
Creative Director | Co-Founder
In 2014, while I was working in China designing wearable electronics, including smartwatches and heart rate monitors, I came up with a concept where a person could mine cryptocurrency through physical activity. The mechanics were simple - the watch would track active heart rate metrics and reward tokens based on a set coefficient. Like most ideas, I just recorded it in my notes and put it aside for better times because I am not a programmer and there were no IT specialists in my environment.
In 2022, there was a boom in move-to-earn apps and I remembered my idea and decided to implement it. Firstly, because I was convinced that this was a working mechanism, and secondly, because I saw a lot of advantages in my model over existing projects that simply copied each other's common GPS data tracking mechanics. This meant that such projects would not be in great demand among people who engage in sports in fitness clubs, as well as among residents of cold or, conversely, too hot countries or countries where sharing GPS data is prohibited.
Fortunately, there are a huge number of IT specialists of different levels in Armenia now, we assembled a team and together created the MOOW app, which is currently in closed alpha testing and will be released in the second quarter of 2023.
In MOOW, I oversee the art direction, am responsible for the visual style and identity, and select artists for collaborations, as our app has a very strong art component in addition to sports and finance.